SWE Digital Stats
DIVERSE Podcast Series
Custom Podcast
With an average of 400 listens per episode and over 2,000+ listens monthly, SWE’s podcast series, Diverse, is a powerful platform to share stories and unique perspectives of women and allies in STEM. Collaborating with SWE, the partner chooses the topic and person to interview in a 30-minute podcast. Podcasts are recorded through a conference call with SWE’s host, edited and once approved, uploaded to Apple Podcasts, Stitcher, SoundCloud, Spotify and promoted via social media.
- $4,000 for one (1) podcast
- CPC Members: $3,000 for one (1) podcast
- Partner introduction in podcast and creativity curating content.
- Social Media (Instagram, Twitter, Facebook and LinkedIn) post to promote podcast.
Promoted Podcast Placement
SWE’s podcast, DIVERSE, reaches 2,000+ listeners monthly. With the promoted podcast placement, your organization is able to choose a previously recorded podcast to incorporate two 10-15 second (30-40 words) in the beginning and end of the episode. SWE will also include your provided logo when sharing the episode via email.
Rate (NET):
- $1,500
Top Track
All Together Blog
Monthly Blog Email Partnership
Partner logo, URL and 100 word description are included in monthly email sent to members and blog subscribers. Online display banner ad also appears on All Together for the selected month.
All Together covers the activities of SWE and a wide range of stories and articles about women and girls interested in STEM fields. SWE’s blog has the latest information about the programs and initiatives of the Society, its members, and partners. Monthly e-mails are sent to over 43,000 global SWE members and All Together e-mail subscribers.
Rate (NET) | Limit: 1 per month:
- $5,000
Benefits:
- Average of 30 clicks and 31% open rate
- Banner ad receives an average of 90,000 impressions and 50 clicks
- Content and brand alignment
Specs:
- Logo (jpeg or png, no animations), 100 word description and URL included in email.
- 350 x 250 px banner ad and URL hosted on All Together for the selected month.
- Banner ad can be animated
Custom Blog Post
Custom blogs are a unique approach to thought leadership as you choose the content. Each custom blog post has a cover photo, headline and a 600 word summary. Blogs can also include embedded photos, videos and forms. Once you send copy and approve the posting, we work together to schedule the publish date and promote via social media. Blog posts will live on the site for at least one year and then will be moved to SWE’s archives.
Rate (NET) | Limit: 2 per month:
- $3,000 for one (1) blog post
- CPC Members: $2,000 for one (1) blog post
Benefits:
- Custom content can include submission forms, photos and videos.
- Social media promotion through LinkedIn, Twitter and Facebook
- Average of 29K+ unique users monthly
Monthly Content Theme Suggestions:
January | WE Local
February | K-12 Outreach, Public Policy
March | SWE Research, Public Policy, Women’s History Month
April | Community & Membership
May | SWE Leadership
June | Global Organization, Value of SWE
July | Inspirational Figures
August | Returnships/Back to ______ (school, work)
September | Learning, Career Development, Leadership
October | WE Conference Preview
November | WE Conference
December | Supporting SWE
SWE.org
Banner Advertising
SWE’s website, found at swe.org, promotes global advertising. Since the website is accessed regularly by members, banner advertising is an outstanding medium for employers to place employment ads or academic institutions to promote programming that will link back to their website.
SWE.org Advertising
Banner ads are available on SWE website and Annual Conference specific website with 3 banner ad sizes appearing on each page.
Rates (NET) for 2 months, unlimited impressions:
- $6,000 – 1150 x 135 px
- $4,100 – 250 x 250 px
- $2,900 – 120 x 240 px
- Option to Geotarget ads for additional $500 per location
- Average of 200,000+ impressions and 300 clicks per 2 month run
- 25,000+ average users monthly on swe.org
- An easy and trackable way to align your brand with SWE
Specs:
- Animated or static files up to 30K
- jpeg, png or gif file type
- URL to link ad
Retargeted Advertising
Cookies are placed on swe.org and SWE’s suite of websites so your display ad will continue to appear on user’s browsers once they leave SWE’s sites, increasing your exposure. Run time can begin at any time and will complete once impressions are maxed out.
Rates (NET) for 2 months:
- $6,000 (includes all sizes) – 250 x 250, 300 x 250, 728 x 90, 160 x 600, 180 x 150 px
- Option to Geotarget ads for additional $1,000 per location
Benefits:
- Average of 500,000+ impressions and 400 clicks per 2 month run
- 25,000+ average users monthly on swe.org
- Highly tailorable, can customize geographically and by SWE’s user demographics
Specs:
- Animated or static files up to 200MB
- jpeg, png or gif file type
- URL to link ad
SWE's Monthly Email Partnership
Incorporate your brand and message in the must-read SWE HQ email newsletter that’s delivered to more than 43,000 global members. With an average open rate of 32% and 1 exclusive partner per email, this prominent partnership offers an impactful channel to communicate to your target audience. Opportunity based on availability.
Rate (NET) | Limit: 1 per month:
- $5,000
Benefits:
- Average of 30 clicks and 32% open rate
- Exclusive brand alignment
Specs:
- Logo (jpeg or png, no animations), 100 word description and URL included in email.
SOCIAL MEDIA REACH*:
LinkedIn – 87,321 followers
Twitter – 31,543 followers
Facebook – 65,288 followers
Instagram – 18,239 followers
300,000+ impressions per month (Combined Facebook, Twitter, Instagram, LinkedIn)
*Social media reach as of June 2023
Tips for higher engagement:
- Use videos or reels
- Consider polls, links, CTA or any other trackable method
- Send your organization mission statement if you want SWE to create copy
Social Media
Instagram Stories
Rate (NET) | Limit: 2 per month:
- $5,000 for 3 stories
- $2,500 for 1 story
Benefits:
Boost your organization’s branding efforts and broaden your social media engagement with custom stories to SWE’s continuously growing Instagram. Investing in promoted social media posts is a great way to promote internships, DEI initiatives, workshops and more!
Opportunity Includes:
- Story posted to SWE’s Instagram for 24 hours
- 1080 x 1920 px graphic or video
- Floating link/URL
Instagram Bundle
Rate (NET) | Limit: 2 per month:
- $7,000
Benefits:
SWE’s Instagram Bundle is an exceptional and cost effective partnership to target collegians and professionals with your organization’s brand and messaging. Consider using this medium to spotlight an employee, career, internship or educational opportunity.
Opportunity Includes:
- (5) Stories posted to SWE’s Instagram for 24 hours each
- (1) post on SWE’s Instagram
- (1) 3-month placement in SWE’s Highlights
- 1080 x 1920 px graphic or video
- Floating link/URL
Promoted Facebook, Instagram or LinkedIn Ads
Rate (NET) | Limit: 4 per month:
- Facebook/Instagram – $15,000 for 1-2 creatives over a duration of 30 days
- Facebook/Instagram – $8,000 for 1 creative over a duration of 14 days
- LinkedIn – $10,000 for 2 creatives over a duration of 10 days
- LinkedIn – $5,000 for 1 creative over a duration of 7 days
Benefits:
Increase awareness and engagement with targeted Facebook, Instagram or LinkedIn promoted ads. SWE will use your provided graphics, video and/or messaging to target a specific audience on social media. Targeted audience demographics include age, gender, education, job title and location.
SWE Advance Learning Center
On-Demand Presentations
Receive distinguished visibility on our most popular on-demand presentations hosted through SWE’s Advance Learning Center! These previously recorded presentations and courses receive an average of over 1,000 views quarterly. This is an excellent way to associate your organization with the top 5 courses designed around personal and professional development.
Rate (NET):
- $5,000
Benefits:
- Logo and URL included on the Advance Learning page.
- Opportunity to provide your employees with free access to the course.
- A special “thank you” at the beginning and end of the course.
- Optional: Submit a commercial or video to integrate into the beginning or end of the course. Must be 30 seconds or less.
Specifications and Requirements:
- 150 x 75 pixels
- Max file size is 100KB
- Uploaded images larger than 150 x 75 will be reduced in size to match the preferred size.
Live Web Events
Each year, SWE adds up to 10 new courses and programs to an already extensive list of offerings through SWE Advance. Our professionally produced web events cover a variety of topics for professional and personal growth and are marketed to our more than 41,000 members. *Inquire about upcoming live web events as they are offered on a first-come, first-served basis with limited availability.
Rate (NET):
- $7,000
Benefits:
- Logo included on all advertisement (blog/social/email/etc.) and on the slide deck as a partner
- Opportunity to provide your employees with free access to the live web event in addition to the recording
- A special “thank you” at the beginning and end of the event
- Company logo and link to your website will appear on the individual overview page for up to three years!
- Optional: Opportunity to provide a speaker from your organization to provide a few words and welcome the subject matter expert at the beginning of the event.
Specifications and Requirements:
- 150 x 75 pixels
- Max file size is 100KB
- Uploaded images larger than 150 x 75 will be reduced in size to match the preferred size.