2019-2020 Advertising and Sponsorship

Society of Women Engineers

Since 1950, The Society of Women Engineers continues to evolve year over year and currently has more than 40,000 active members worldwide representing all engineering and technology related disciplines. SWE members can be found in over 100 professional sections in the U.S. and over 300 collegiate sections in the U.S. and Puerto Rico. With a variety of sponsorships and advertising options, SWE offers distinguished opportunities to reach your target audience.

SWE Magazine (Print and Digital Versions)

 FAQ:

What is SWE Magazine?:
SWE magazine is the Award-Wining publication of The Society of Women Engineers. SWE delivers vital, award-winning content that provides insight, analysis, and solutions to workplace issues and current events affecting women in the engineering and STEM communities. Check out the magazine archives here.

Additional topics include: Achievements and accomplishments of technical women, professional development, outreach to youth, Society activities and news and technical themes and current happenings. 

How often is the magazine published?: Four times annually. The fall, conference and winter issues are distributed in both print and digital; Spring issue is Digital Only with print on-demand option.

What is a “print on-demand” version?: Print on-demand is available through Amazon and available for
purchase. The Spring issue is not printed and distributed to members, but the digital version is available to all for free through SWE’s blog.

Who reads SWE Magazine?: SWE Magazine is distributed to our more than 40,000 members plus stakeholders worldwide. One of the highest rated member benefits, SWE magazine provides insight and relatable content our members look forward to. The digital version reaches an average of 14K+ users monthly. SWE’s overall
membership is 51% Professional to 49% Collegiate. Clicks and impression reports are available for digital version.

What are the benefits of advertising?: The current job market is 90% candidate driven. That means you don’t pick talent anymore. Talent picks you. Recruitment advertising is an excellent strategy to proactively and continually attract talented individuals to your organization. Strengthen your brand and reputation by advertising through SWE.

If I buy an ad in the print magazine do I also get the digital version?: Yes, costs include the print and
digital version for all issues. 

What awards has the magazine won?: 2017 and 2018 Eddie and Ozzie Folio Award, 2018 APEX Award
for Publication Excellence. APEX Awards – Grand Award Judge’s comments (SWE 2018 Research Issue): “Here’s a fabulous collection of articles all addressing engineering design and research.  Beginning with a riveting front cover, the issue addresses 5 important current topics and does so through numerous interviews, case studies, data analysis and historical perspectives.  The topics selected are cutting-edge and presented in great detail featuring eminent professionals who speak about their profession with intense passion.  The reader feels that passion coming through the pages.”

Rates for Fall, Conference and Winter Issues (Gross Rates, Per Issue):

Size (Price includes both print and banner) Black & White Two Color Four Color
FULL PAGE PRINT = 1150 x 135 Banner $7,800 $8,695 $9,095
½ ISLAND PRINT = 250 x 250 Banner $4,800 $5,695 $6,095
½ PAGE (Horizontal/Vertical) PRINT = 250 x 250 Banner $4,700 $5,595 $5,995
⅓ PAGE (Vertical/Square) PRINT = 850 x 105 Banner $4,000 $4,895 $5,295
¼ PAGE PRINT = 850 x 105 Banner $3,000 $3,895 $4,295

Additional Options
Cover Rates:

  • Back Cover: 4-Color Page Rate Plus 15%
  • Inside Front & Back Cover: 4-Color Page Rate Plus 10%

Discounted Rates:

  • 2 Issues – 10% discount off your total
  • 3 Issues – 15% discount off your total
  • 4 Issues – 25% discount off your total 

SWE – WE19 Conference Issue

SWE’s Conference Issue will include the 2019 conference program for Anaheim and all attendees will receive personal copies on-site. Additionally, the conference issue is directly mailed to all SWE members and posted online through SWE’s blog.  It will be the ONLY resource distributed to all attendees and members, making it the essential advertising tool for employers and universities. WE19 will be the largest and most comprehensive professional development and career enhancement event for women in engineering and technology. If you are exhibiting in the career fair or sponsoring a program at the conference, inquire about special discounted rates!

Spring (Digital Only) Issue – Bonus Issue!

Purchase a fall, conference or winter issue ad and receive a spring issue ad for $500.

Rates (4-color):

  • $1,500 for half-page ads (250 x 250 Banner Ad)
  • $3,000 for full-page ad (1150 x 135 Banner Ad)

Commitment Dates:

Fall Issue – July 5, 2019
Conference Issue – August 9, 2019
Winter Issue – December 10, 2019
Spring Issue  – April 22, 2019

Materials Due:
Fall Issue – July 22, 2019
Conference Issue – August 23, 2019
Winter Issue – December 17, 2019
Spring Issue – April 29, 2019

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Additional Information (Applicable to all products and packages):

Published rates are 15% commission-able to recognized agencies unless otherwise noted. Payment terms are net 30 days. Publisher reserves the right to suspend agency commission for past due invoices. All invoices over 30 days late will be assessed a finance charge at 1.75% monthly. Canceled orders must be received in writing by the space deadline. Cost of special handling of display ads, such as re-shooting art to meet standard requirements or creating artwork, will be billed to the advertiser at cost.

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SWE Website – Banner Advertising

On SWE.org and Annual Conference Specific Website

Benefits:

SWE’s website, found at swe.org, promotes national advertising. Since the website is accessed regularly by members, banner advertising is an outstanding medium for employers to place employment ads or academic institutions to promote programming that will link back to their website. Banner ads are available on all of the pages of the SWE website with one large banner and two smaller banners appearing on each page.

Rates (Gross, for two months):

  • $4,100 for Large Banner (250 x 250 pixels)
    • Option to Geotarget ads for additonal $500
  •  $2,900 for Smaller Banner (120 x 240 pixels)

Specifications and Requirements:

  • Pixel Specifications dependent on sizing.
  • Files should be GIF, SWF, or Flash. They may include animation. Max file size is 60K

MULTIVIEW  – A SWE Partnership

  • Association Website Re-Targeting – $5,000/120,000 Impressions
  • Association Website Advertising Leaderboard Campaigns (run-of-site) – available at $4,950
  • 728×90 pixels (.jpg/.gif/.png) | 72 dpi

Contact: 972.402.7070 or salesinquiries@multiview.com

New! – DIVERSE Podcast Sponsorship

A trending medium to draw attention and share engaging content and stories with SWE’s audience. With an average download rate of 300 per episode, SWE’s DIVERSE podcast series is a great resource for content generation and is easily shared through a multitude of platforms (e-mail, social media and mobile devices). Topics and 7 questions are determined by the sponsor and collaborated on with SWE’ marketing team and are typically around 20 minutes long once finalized. Podcasts are recorded via conference call with SWE’s host, edited and uploaded to iTunes, SoundCloud, Stichr and also transcribed and posted to SWE’s Blog, All Together.

Rate (NET):

  • $3,000
Benefits:
  • Sponsor introduction in podcast and creativity curating content.
  • Social Media postings to promote your organization and podcast.
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All Together – SWE’s Blog Sponsorship

All Together covers the activities of SWE and a wide range of stories about women and girls interested in science, technology, engineering and math (STEM). SWE’s blog has the latest information about the programs and initiatives of the Society, its members, sponsors, and partners. It’s also a resource for girls interested in pursuing a career in engineering and technology.

Monthly e-mails are sent to SWE’s membership and All Together e-mail subscribers.

Benefits:

  • As a lead sponsor, you will have your logo (GIF format, no animations) included in the e-mail, a description of your opportunities or programs (100 word maximum).
  • 350 x 250 pixel banner ad on All Together that stays up during your sponsorship with a link to your site. Ads run on All Together’s desktop and mobile site.

Rate (NET):

  • $5,000 for one (1) month 

SWE Advance Learning Center – On-Demand Webinar Sponsorship

Receive distinguished visibility by sponsoring our most popular on-demand webinars!  These previously recorded webinars and courses receive an average of over 1,000 view quarterly. This is an excellent way to associate your organization with the top 5 courses designed around personal and professional development. 

Benefits:

  • Logo and URL included on the Advance Learning page.
  • Opportunity to provide your employees with free access to sponsored course.
  • A special “thank you” at the beginning and end of the course.
  • Optional: Submit a commercial or video to integrate into the beginning or end of the course. Must be 30 seconds or less.

Rate (NET):

  • $5,000

Specifications and Requirements:

  • 150 x 75 pixels
  • Max file size is 100KB
  • Uploaded images larger than 150 x 75 will be reduced in size to match the preferred size.
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Digital

SWE Advance Learning Center – Live Webinar Sponsorship

Each year, SWE adds up to 10 new courses and programs to an already extensive list of offerings through SWE Advance. Our professionally produced web seminars cover a variety of topics for professional and personal growth and are marketed to our more than 40,000 members. *Inquire about upcoming live webinars as they are offered on a first-come, first-served basis with limited availability. 

Benefits:

  • Logo included on all advertisement (blog/social/email/etc.) and on the slide deck as a sponsor
  • Opportunity to provide your employees with free access to the live webinar in addition to the recording
  • A special “thank you” at the beginning and end of the webinar
  • Company logo and link to your website will appear on the individual overview page for up to three years!
  • Optional: Opportunity to provide a speaker from your organization to provide a few words and welcome the subject matter expert at the beginning of the webinar.

Rate (NET):

  • $7,000

Specifications and Requirements:

  • 150 x 75 pixels
  • Max file size is 100KB
  • Uploaded images larger than 150 x 75 will be reduced in size to match the preferred size.

WE19 Conference Website, Premium Exhibitor Listing

SWE is proud to offer a powerful opportunity to build momentum leading into the WE19 Conference in Anaheim, CA November 7-9, 2019. Members closely review the conference website to see who will be attending the Career Fair and you have the opportunity to ensure that your listing on the WE19 website stands out from the hundreds of other exhibitors attending. Limited to six (6) exhibitors, appearing at the top of the page, these will be the first lists seen.

Benefits:

  • Organization Logo (200 x 200 pixels) GIF format and animations are acceptable
  • Organization description (Up to 250 words)
  • Ability to list engineering disciplines you are looking to attract or positions you are hiring for
  • Up to eight links to company websites and/or social media pages (i.e. career pages, recruiting calendar, products/programs, etc.)
  • Video Content

Rate (NET):

  • $3,950 for up to 12 months 
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SWE’s Digital Media Package (DMP)

SWE’s Digital Media Package (or DMP) is an excellent, all-encompassing opportunity to showcase your organization through SWE’s social media channels. The package includes a blog post on SWE’s All Together, a Podcast which is posted on All Together, iTunes, and Soundcloud/Stitchr. Social media graphics and postings will be promoted through SWE’s channels to endorse the content. 

*Package must be fulfilled within six months of dated invoice. 

Rate (NET):

  • $5,500

SWE Heritage Club

The SWE Heritage Club recognizes organizations that publicly support the Society by regularly advertising across the SWE network.

Benefits:

  • Preferred positioning in magazine in print and online. 
  • A commemorative plaque from SWE in recognition of the advertiser’s support. This plaque will be presented at WE19 if the advertiser attends the event in Anaheim with a photo in the Winter 2020 issue.
  • Best discounts on advertising space in SWE
  • Unlimited access to the SWE Career Center (resume database and standard job postings) (over $10,000 value)
  • Access to the entire archive of webinars through SWE Advance Learning Center ($10,000 value)

*Inquire about eligible discounts for CPC, Government, Non-Profit, and Academic Institutions. 

  

To qualify for the SWE Heritage Club, employers must purchase a Premium Advertising Package from SWE. See below for details. Package products are suggestions but can be customized to fit your needs and budget. Inquire for a custom proposal. 

 

SWE Premium Advertising Packages – Heritage Club Eligibility

SWE Platinum Multimedia Partner ($35,000 NET)

Choice of six of the following:

  • Full-page, 4-color ad in Fall Issue of SWE Magazine + Digital Banner
  • Full-page, 4-color ad in Conference Issue of SWE Magazine + Digital Banner
  • Full-page, 4-color ad in Winter Issue of SWE Magazine + Digital Banner
  • Full-page, 4-color ad in Spring Digital Only Issue and two month 120 x 240 pixel banner on SWE website
  • Two (2) On-Demand or Live Webinar Sponsorships
  • Lead sponsor of SWE’s blog, All Together, for one month (subject to availability) and 120 x 240 banner ad for two months on SWE website
  • Digital Media Package and 120 x 240 banner ad for two months on SWE website
  • 250 x 250 banner ad for four months on SWE website
  • Digital Media Package and Premium Listing on WE19 Exhibitor Page or additional Podcast Sponsorship

Platinum Partner also includes:

  • Heritage Club Listing in SWE Magazine
  • Recognition in SWE’s Annual Report
  • Entire Archive (over 140 webinars) and all 2018 webinars ($9,500 value)
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SWE Gold Multimedia Partner ($25,000 NET)

Choice of four of the following:

  • Full-page, 4-color ad in Fall Issue of SWE Magazine + Digital Banner
  • Full-page, 4-color ad in Conference Issue of SWE Magazine + Digital Banner
  • Full-page, 4-color ad in Winter Issue of SWE Magazine + Digital Banner
  • Full-page, 4-color ad in Spring Digital Only Issue and two month 120 x 240 pixel banner on SWE website
  • Two (2) On-Demand or Live Webinar Sponsorships 
  • Lead sponsor of SWE’s blog, All Together, for one month (subject to availability) and 120 x 240 banner ad for two months on SWE website
  • Digital Media Package and 120 x 240 banner ad for two months on SWE website
  • 250 x 250 banner ad for four months on SWE website 

Gold Partner also includes:

  • Heritage Club Listing in SWE Magazine
  • Recognition in SWE’s Annual Report
  • Organization access to all 2018 webinars (25-30 – projected $5,000 value)
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SWE Silver Multimedia Partner ($20,000 NET)

Choice of three of the following:

  • Full-page, 4-color ad in Fall Issue of SWE Magazine + Digital Banner
  • Full-page, 4-color ad in Conference Issue of SWE Magazine + Digital Banner
  • Full-page, 4-color ad in Winter Issue of SWE Magazine + Digital Banner
  • Full-page, 4-color ad in Spring Digital Only Issue and two month 120 x 240 pixel banner on SWE website
  • Two (2) On-Demand or Live Webinar Sponsorships
  • Lead sponsor of SWE’s blog, All Together, for one month (subject to availability) and 120 x 240 banner ad for two months on SWE website 
  • 250 x 250 banner ad for two months on SWE website and Premium Listing on WE18 Exhibitor Page or Podcast Sponsorship 

Silver Partner also includes:

  • Heritage Club Listing in SWE Magazine
  • Recognition in SWE’s Annual Report
 
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WE19 Conference Website, Premium Exhibitor Listing

SWE is proud to offer a powerful opportunity to build momentum leading into the WE19 Conference in Anaheim, CA November 7-9, 2019. Members closely review the conference website to see who will be attending the Career Fair and you have the opportunity to ensure that your listing on the WE19 website stands out from the hundreds of other exhibitors attending. Limited to six (6) exhibitors, appearing at the top of the page, these will be the first lists seen.

Benefits:

  • Organization Logo (200 x 200 pixels) GIF format and animations are acceptable
  • Organization description (Up to 250 words)
  • Ability to list engineering disciplines you are looking to attract or positions you are hiring for
  • Up to eight links to company websites and/or social media pages (i.e. career pages, recruiting calendar, products/programs, etc.)
  • Video Content

Rate (NET):

  • $3,950 for up to 12 months
SWE – WE19 Conference Issue

SWE’s Conference Issue will include the 2019 conference program for Anaheim and all attendees will receive personal copies on-site. Additionally, the conference issue is directly mailed to all SWE members and posted online through SWE’s blog.  It will be the ONLY resource distributed to all attendees and members, making it the essential advertising tool for employers and universities. WE19 will be the largest and most comprehensive professional development and career enhancement event for women in engineering and technology. If you are exhibiting in the career fair or sponsoring a program at the conference, inquire about special discounted rates!

See Magazine tab or inquire for rates.

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Contact and Instructions

All display advertising materials and instructions, including contracts, insertion orders and other correspondence should be sent here.

Mail To:

The Society of Women Engineers
130 E. Randolph Street, Suite 3500
Chicago, IL 60601

For questions or proposal requests, contact SWE:

Monica Cutrone
Phone: 312-967-9726
Send an e-mail
Website: www.swe.org